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For sports brand, in the process of conducting sports marketing, sports resources not hold the better, the key is to choose sports resources for their own brand, as well as extended use of resources marketing to get more consumer attention . selection of sports resources - sports marketing, sports project is to select key points, it is mainly their own brand image perception inseparable. The right combination of sport and brand will promote the upgrading and development of the brand, on the contrary it will become a war of attrition-consuming and expensive and labor-intensive. Pick: basketball at the core & nbsp; Pick lasting bonds with the basketball can be traced back to 1991, the Olympic sponsor, "Bayi" men's basketball, the same year "Bayi" win. Later, the Olympic basketball program has been focused on the accumulation of resource buy cheap jordans online s. 1998 Olympic title sponsor beginning Basketball League B National. 2003 Olympic become CBA strategic partners. 2004 Olympic became Uzbekistan, Greece and other countries dedicated basketball team sports equipment. 2005 Olympic become "Stankovic Continental Champions Cup" strategic partner. December 2007 became the Cyprus Olympic Committee Olympic global partner, this series of sponsored initiatives, and constantly expand their resources by means of basketball influence. From domestic to foreign countries, from Serbia to Iraq, from the Adams Cup to the NBA, Olympic actively tackling NBA, FIBA ??and other top international basketball tournament, organized. March 27 this year, the consumer goods market statistics in 2011 by the China Chamber of Commerce and China National Commercial Information Center released, the Olympic combined market share to 19.56 percent in 2011 once again ranked "basketball shoes" segment top. This is the Olympic award for four consecutive years. Olympic basketball at the core of strategic gain further recognition and affirmation of the market. Of course, basketball is the main core of the project, it does not mean give up the integration of other sports resource projects. Olympic sports involved include tennis and soccer projects. In March this year, the Olympic tennis beauty has signed two pl air jordan 11 space jam for sale ayers to force the unlimited potential of women's sports market, we are committed to diversification. Xtep: Lock Running project & nbsp; Compared to focus on professional sport Olympic, special steps to enable entertainment celebrity endorsements, digging fashion sports field, but this represents Xtep from sports marketing. 2004, special steps to become People's Republic of China 10th National Games only partner. In 2006, he became the third National Sports Conference sporting goods category only partner. In 2007, the title of People's Republic of China the sixth City Games basketball and badminton, and became the six City Council partners. In 2008, it became the People's Republic of China Eleventh Games sporting goods industry partners, and other unique. Throughout Xtep sports marketing as its sponsorship of sports projects involving basketball, badminton. By 2010, Xtep that "love running, Actel step" in the spirit of the idea, put more attention into the running projects, locking running project resources. In recent years, a number of special steps to actively through the sponsoring countries as well as world-class running events, special steps to strengthen the professional runners in the minds of consumers brand image. 2011, Xtep overall layout Marathon resources made marathon sponsorship in eight cities, incl jordans on sale online uding Xiamen International Marathon, Taipei National Road Marathon and Taipei Marathon, Cheng, Marathon, Yangzhou marathon, Hangzhou International Marathon, Dalian International Marathon, Half Marathon Tibet, Xi'an City Wall Marathon, Marathon resources to intensive promotion. extended sports marketing - fierce competition in sports marketing, event sponsorship and simple signing players no longer have enough unique charm. Because, after a fierce competition, you will find every brand in the hands of all sports hold some unique resources, who do not lose anyone. How to tap and use of sports resources in good hands, become a major brand to win the weapon. Pick: Not just a simple repetition of construction 2005 year sponsorship Rockets Toyota Center has become the first step into the NBA's Peak. Since then, the Olympic and NBA, the Rockets have seen. Then, Peak became an official NBA marketing partner China, its distribution contract players in the NBA more than one team. Today, Peak has Shane Battier, Jason ? Kidd, Carl Landry, Patrick Patterson, Javier McKee et 15 NBA players. While signing a dozen players have been in the industry believe is risky and redundant construction, but aspects of the Olympic market position that is deep, rich event marketing performance. Pick this move also proved not "burn money fast en Cheap jordans online air jordan 11 blackout for sale ough." By means of the NBA's international influence, many NBA players wearing boots battle arena Olympic flags, through television, to allow more fans to know the Olympic, Olympic accelerated promotion efforts in the international arena. With NBA players holding of resources, actively Olympic branding. Since 2006, the Olympic year to organize "PEAKTEAM" to promote basketball in China, and for the majority of Chinese fans to provide a platform for interaction with the NBA star. After years of Olympic fifty-six Chinese NBA star line, from the original to today's Shane Battier one of many star-studded lineup. Tour the city from the original north of Guangzhou-Shenzhen and other cities, deep into the Chengde, Jiaozuo, Xiangyang, Putian, second and third tier cities. Xtep: the sponsorship as a brand to operate 2010 years, the Xiamen marathon, special steps carefully prepared by more than a month, the community network to elect dozens of lovers, launched a special "love marathon" theme. It is reported that dozens of square was wearing the same style wedding dress or shirt lovers lovers ran the marathon track composed, become high-profile landscape. This special event, but also gives a more profound meaning Xiamen marathon, while allowing the Xiamen marathon adds different humanistic significance. For event sponsorship o jordan retro 14 white/fuchsia blast/black f sports marketing, DingShuiBo Xtep president said, "put their own brand as sponsored activities to run." Brand marketing is no longer just a simple sports sponsorship in exchange for advertising rights, brands should actively participate in the tournament to go, and advance to have overall planning and event planning, with its own brand concept, content rich sporting events. continuation of the sponsorship to operate as a brand marketing ideas, in the course of sponsored events, special steps to try a more effective manner and carefully planned activities for people to participate in the running of the movement to bring happiness to enjoy. This year, January 7, special steps during the Xiamen marathon, invited Han, power train, pain Yang band, Go Chic, Yuksek, Young Guns, and many other well-known international stars to help out, presented a fusion of rock, punk, pop, electronic dance music metal music feast. In addition, in the previous Taipei Marathon, Xtep joint Taipei Association for the Blind, set up a "hundred massage group", a massage service for the players. From Love Marathon to "Hundred massage group", to music marathon, special steps through every intention of planning to guide consumers to "enjoy the joy of movement", but also continue to increase brand promotion efforts. No viewer Marketing - No sports marketing audience, meaningless. The audience as a sports marketing is the most critical part, both the starting point is the end. All sports brand marketing activities are based on its own in the face of target groups and choice, and the audience can also become consumers to buy brand sports marketing purposes. Peak and Xtep selected items, in fact, is for project-oriented audience. Pick the brand's target audience is mainly located in the 18-30-year-old basketball players and basketball fans, at the same time, the radiation in the range of 14-35-year-old sports enthusiast. Obviously, Peak sponsored sports events and resources are integrated around this target audience is expanded. For a long time, the Olympic basketball adhere to the core, many sponsored basketball tournament, including NBA star football resources. These accumulated, and strengthen the Olympic "basketball equipment" label, deepened the perception of the consumer image of the Olympic brand of professional basketball. special steps, from Xtep core project, the project is intended for runners bring together a wide range of hobbies running fans. Among them, special steps marathon centralized force, because of its low threshold and healthy sport, became a universal epidemic eligible to join the movement. Like fashion Sporty young consumer groups and special steps have coincided oriented place. brand is the use of sports marketing at the psychological level to reach a spiritual exchange with the audience, and this subjective sense generally require long-term accumulation. Peak and Xtep sports resources in long-term accumulation, in fact, hope to reach a subtle influence on the audience. When accumulated to a certain extent, the audience for the image of the brand awareness will naturally form. Such as when the viewer wants to buy basketball shoes, will be formed in the brain, "buy the Olympic brand, and it's more professional," such thoughts. Brands through sports marketing purposes to be achieved is finished. Ries and Trout both marketing guru once said:. ". Once formed some ideas in people's minds, it is extremely difficult to change in marketing is the most futile attempt to change the mindset of the people." So, the audience consumer brand idea will need a guide during the sports marketing consciousness. From sports to sports marketing resources, we must have a long-term planning, system. (Chinese shoes Network - the most authoritative and most professional Footwear News)Most girls love shoes in addition to NB, Nike Air Max 1 that also holds a very important position. Overwhelmed bring white and red NikeAir Max 1, white shoe is not surprising, but jujube red suede fender is for shoes graces many. Suede texture in jujube red, full of the sense of the brocade like retro, unlike infrared color very bright jump off, but the overall feeling more elegant. 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